Today’s Arewaobinrin

Role of Social Media in Business Development 


With Sukurat  Adelodun

This week, we will be digressing to educate and impact our readers on the important role social media plays in business development.
It is no longer news that social media plays a crucial role in business especially in terms of reaching the global marketplace and getting more customer base.
To this end, it has also become one of the most effective and efficient tools in attracting targeted traffic. There are actually well-known social media sites like Twitter, LinkedIn, Instagram and Facebook that are commonly utilised by individuals to socially connect online.
Other significant roles played by social media in business development includes the following:
*Connecting Business to Target Audience
Connecting with targeted audience utilising social media tools is proven to be an ideal way to obtain more saleable business online. This does not only help in establishing traffic but this also helps in improving your visibility level on search engines.
*Giving a Boost on Business Marketing
Social media marketing and other given social marketing methods have helped hundreds of business achieve business targets. This is also one of the best ways to develop link baits and get popular. Business owners can achieve both primary and secondary traffic to their site and boost their chances of getting more leads converted into profitable business.
*Increasing Brand Value and Giving Huge Recognition
Social media plays a vital role in business development in such a way that it helps increase brand value and gives business huge recognition. Through social media, businesses are able to showcase their products and services. They use social media platforms to share product information, descriptions and more about their products and services to let potential clients know about these.
Lots of organisations and businesses today are starting to utilise social media with the aim of reaching their business goals. If you are into business, it is better to tap into social media now because this can help you make your way towards excellent business development. Social media is the reason the business sector is booming massively as promotion and formation of online marketing strategies are redefined.
*Bonus Hit for Ilorin Based women, Arewaobirin hub will be having a Women’s connect programme next month where women get the opportunity to learn, interact,network and have fun in just 4 hours. Call the number on the column for further inquiries on sponsorship or attending the event.

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