Company Analysis

Lafarge SWOT analysis, competitors, USP


SWOT analysis of Lafarge analyses the brand/company with its
strengths, weaknesses, opportunities & threats. In Lafarge SWOT
Analysis, the strengths and weaknesses are the internal factors
whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand
like Lafarge to benchmark its business & performance as compared to
the competitors and industry. Lafarge is one of the leading brands in
the real estate and construction sector. The table below also lists
the top Lafarge competitors and elaborates Lafarge market
segmentation, target group, positioning & Unique Selling Proposition
Lafarge SWOT, Competitors, Marketing STP & Brand analysis Table
Lafarge Brand Analysis
Parent Company
Market Leader of cement, High Brand Equity
Lafarge SWOT Analysis
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT)
Analysis of Lafarge. Strengths are:
1. One of the Market Leaders in cement industry worldwide
2. Operations in 50+ countries makes it one of the global leaders in
construction  and real estate
3. Strong supply chain makes its operations effective
4. Over 60,000 people are employed in the organization
5. The product portfolio includes Cement, Construction aggregates,
asphalt production and concrete
6. Reshuffling in the top management has resulted in a more focused
and strategic business approach
7. Consistently improving financial trends have boosted the business operations
8. The company has done major innovations and made landmark monuments
across the world in also places like Greece, South Korea etc
Here are the weaknesses in the Lafarge SWOT Analysis:
1. Strong competition means limited market share growth
2. Instances of legal cases and alleged violations have sometimes hurt
the brand name Opportunities
Following are the Opportunities in Lafarge SWOT Analysis:
1.  Acquisitions of smaller players would make them a stronger brand
2.  Can target other competitor’s customer base
3. Strategic marketing and advertising would help increase brand
recall and credibility further Threats
The threats in the SWOT Analysis of Lafarge are as mentioned:
1. Challenges in post merger operations can affect business
2. Strong competition in all operating countries
3. Increasing costs of operations, rising furls prices etc would all
be a threat Lafarge Competition
Below are the top 5 Lafarge competitors:
1. Holcim
2. Cemex
3. Heidelberg Cement
4. Eurocement Group
5. CRH plc
The brandguide table above concludes the Lafarge SWOT analysis along
with its marketing and brand parameters.
Similar analysis has also been done for the competitors of the company
belonging to the same category, sector or industry. Browse marketing
analysis of more brands and companies similar to Lafarge. The
BrandGuide section covers SWOT Analysis, USP, STP and Competition of
more than 6000 brands from over 20 categories.

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