Intellect not money, essential in business – CEO De-Wise


Mr. Solomon Olorundare, the Chief Executive Officer of De-Wise Educational Consult has given insight into how he started his business.
He is a trailblazer in tutorial and educational coaching in Kwara State. He set the pace for coaching and tutorial activities for both O’level applicants and even A’level students in various tertiary institution.
According to him, he conceptualised the educational tutorials as an undergraduate at the University of Ilorin.
“I was going from one house to another coaching students preparing for West African Examination Certificate (WAEC), NECO among others.
“At a point, I felt the need to assemble these students and applicants together in a centre to coach them in a conducive atmosphere instead of moving about, so I started coaching from my rented apartment in Niger area.
“After graduating from the university, I discovered prospects in the business, which redefined the whole ideas in a more lucrative and unique manner.
“This is where the strategy lies, I was able to do the coaching in a way that is different from how other people were doing it,” he explained.
On capital, he said ” I always tell people that this is one of the businesses that the capital you need is knowledge. You don’t need physical money but your intellect. So, I started with zero naira.
“At some point, I made up my mind that I’ll not just go into coaching but I would also help proprietors in managing schools as consultant, which many centres are not doing. I became a consultant to many schools. In our place we don’t only teach students but we get them admissions into affiliated schools and also assist those institutions to recruit students.
“Our major challenge, despite registering with Corporate Affairs Commission, Agency for Mass Education, Ministry of Tertiary Education, is multiple taxation from the government, which is crippling our business.
Olorundare, however, called on youths to be creative in identifying problems and initiate ideas of solving societal problems, which according to him is the secret of making money.

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