The integrated telecommunications solutions provider, Globacom, has been rated among the top four most appreciated brands in Africa.
Since inception in 2003, the telecommunication company has been winning international and local awards without hindrance for its gilt-edged products and services.
Recently, Globacom was adjudged fourth in the top 10 Most Admired African Brands and fifth in the prompted rating in the Top 25 Most Admired African Brands.
This latest tassel to Globacom’s heavily festooned award cap is a veritable confirmation of the company’s giant strides in the last 15 years of its operations.
In the 2017/2018 Most Admired Brands survey conducted by Brand Africa partners, GeoPoll and published in African Business magazine, the report observed “an incredible consistency among the companies that featured in the survey with 60% of the top brands being present in both the unprompted and prompted surveys”. The winning brands include Globacom, Dangote, Shoprite, Safaricom, Tusker of Kenya and Ethiopia’s Anbessa.
Justifying the rationale for the awards, the Brand Africa founder and Chairman, Thebe Ikalafeng, said Brand Africa 100 is a valuation and ranking of the Best Brands in Africa. He explained that the study was conducted by foremost research firms in emerging markets, GeoPoll , while the world’s largest insight information research firm, Kantar TNS gave inputs complemented by Africa’s premier branding advisory firm, Brand Leadership.
His words “The valuation is a multi-tier royalty relief methodology that blends a brand’s financial performance and consumer admiration to create a unique index and ranking. One of the primary drivers of Africa’s growth lies in stimulating and growing thriving African and global businesses and brands in Africa. Consumers are the ultimate arbiters of that success. Thus the Brand Africa 100 signals which brands are getting it right on the continent”.
Other African brands that made the Top 25 include Jumia and UBA of Nigeria, MTN, DSTV, Tiger Brands and Amarula of South Africa, Econet and Kwese of Zimbabwe, Ankara Clothing of Ghana, Tusker of Kenya, Africell of Gambia and Ecobank of Togo. Similarly, the Brand Africa survey also showed that Nike of the USA is the Most Admired foreign brand in Africa. The Sports and Fitness company was followed by Samsung and Adidas of Germany, Coca-Cola of USA and Apple also of USA.
