SWOT analysis of 7Up analyses the brand/company with its strengths,
weaknesses, opportunities & threats. In 7Up SWOT Analysis, the
strengths and weaknesses are the internal factors whereas
opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand
like 7Up to benchmark its business & performance as compared to the
competitors and industry. 7Up is one of the leading brands in the food
and beverages sector. The table below also lists the top 7Up
competitors and elaborates 7Up market segmentation, target group,
positioning and Unique Selling Proposition (USP).
7Up SWOT, Competitors, Marketing STP & Brand analysis Table 7Up Brand Analysis
Fido Dido; Refreshing clear drink with a natural lemon and lime flavor
For all people seeking a soft drink for regular occasions, parties
All age groups Lower, middle and upper class people
Positioning
The cool Lemon Drink
7Up SWOT Analysis
Strengths
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT)
Analysis of 7Up. Strengths are:
1.Excellent branding and advertising through celebrities
2.Excellent distribution and availability
3. Available in bottle, pet packs, cans etc
4. Strong backing of Pepsi brand, hence globally available
5. High penetration in urban as well as rural products
Weaknesses
Here are the weaknesses in the 7Up SWOT Analysis:
1.Aerated drinks not popular with health conscious people
2. Constant pressure from other soft drink brands hence limited market share
Opportunities
Following are the Opportunities in 7Up SWOT Analysis:
1.Leverage successful brand Pepsi
2.Advertise more by celebrity associations
3.Buy out competition
4.More Brand recognition through online and offline medium
Threats
The threats in the SWOT Analysis of 7Up are as mentioned:
1.Threat from other aerated drinks competitors
2.Threat from substitutes like fruit juices
3.Boycott from health conscious people
7Up Competition
Competitors
Below are the top 4 7Up competitors:
1. Sprite
2. Mountain Dew
3. Pepsi
4. Coca Cola
The brandguide table above concludes the 7Up SWOT analysis along with
its marketing and brand parameters.
Similar analysis has also been done for the competitors of the company
belonging to the same category, sector or industry. Browse marketing
analysis of more brands and companies similar to 7Up. The BrandGuide
section covers SWOT Analysis, USP, STP & Competition of more than 6000
brands from over 20 categories. This SWOT and marketing analysis has
been researched & authored by our BrandGuide Research Team members.
