These 10 Companies control everything you buy


Only 10 companies control almost every large food and beverage brand in the world.

These companies — Nestlé, PepsiCo, Coca-Cola, Unilever, Danone, General Mills, Kellogg’s, Mars, Associated British Foods, and Mondelez — each employ thousands and make billions of dollars in revenue every year.

In an effort to push these companies to make positive changes — and for customers to realize who controls the brands they’re buying — Oxfam created a mind-boggling infographic that shows how interconnected consumer brands really are.

Here’s a further breakdown of the companies that own the brands and products we use every day:


Kellogg Co. Products Ahead Of Earnings FiguresKellogg Co. Cheez-It brand baked crackers are arranged for a photograph in Tiskilwa, Illinois.

2016 revenue: $13 billion

Forget Froot Loops and Frosted Flakes — Kellogg’s also owns noncereal brands including Eggo, Pringles, and Cheez-It.

Associated British Foods

AB Food Products Ahead Of EarningsBoxes of Twinings peppermint tea, produced by Associated British Foods Plc, sit on a shelf inside a supermarket in London, U.K

2016 revenue: $16.8 billion

This British company owns brands such as Dorset Cereals and Twinings tea, as well as the retailer Primark.

General Mills

General Mills Inc. Food Products Ahead Of Earnings FiguresA bowl of General Mills Inc. Cheerios brand cereal is arranged for a photograph in Tiskilwa, Illinois.

2016 revenue: $16.6 billion

General Mills is best known for cereals like Cheerios and Chex, but it also owns brands like Yoplait, Hamburger Helper, Haagen-Dazs, and Betty Crocker.


L'Oreal, Nestle, Pernod Ricard, Danone & Premier Foods Products Ahead Of EarningsMulti-pack pots of Activia yoghurts, produced by Danone SA, sit on a shelf in the chilled section of a supermarket in London, U.K.

Julia Calderone/Tech Insider

2016 revenue: $23.7 billion

Best known for yogurts like Activa, Yocrunch, and Oikos, Danone also sells medical nutrition products and bottled water.


Kraft Deal Puts More Pressure On Low-Growth FoodmakersMondelez International Inc. Oreo brand cookies sit on a supermarket shelf in Princeton, Illinois, U.S.

2016 revenue: $25.9 billion

This snack-centric company’s brands include Oreo, Trident gum, and Sour Patch Kids.


Candy Maker Mars To Raise Price Of M&M's And Other Chocolate CandiesPeople visit the M&M store in Times Square New York City.

2016 revenue: $35 billion

Mars is best known for its chocolate brands, such as M&M, but it also owns Uncle Ben’s rice, Starburst, and Orbit gum.


Coca-Cola Co. Products Ahead Of Earnings FiguresCases of Coca-Cola Co. brand soda bottles are packaged for delivery in Miami Beach, Florida.

2016 revenue: $41.9 billion

Coca-Cola is moving beyond soda, with beverage brands including Dasani, Fuze, and Honest Tea.


MAGNUM New York Transforms into Backstage Area Rebecca Minkoff Fall 2016 New York Fashion Week ShowA close-up of a custom MAGNUM Ice Cream bar inspired by TRESemme and the Rebecca Minkoff Fall 2016 New York Fashion Week Show.

2016 revenue: $48.3 billion

Unilever’s diverse list of brands includes Axe body spray, Lipton tea, Magnum ice cream, and Hellmann’s mayonnaise.


2016 revenue: $62.8 billion

In addition to Pepsi and other sodas, PepsiCo also owns brands such as Quaker Oatmeal, Cheetos, and Tropicana.


2016 revenue: $90.2 billion

Brands you may not have known that Nestlé owns include Gerber baby food, Perrier, DiGiorno, and Hot Pockets — plus, of course, candy brands including Butterfinger and KitKat.

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